Messaging & Marketing
This feature allows you to Create or Edit messages for your Marketing Campaign to your targeted audiences.
Our Messaging & Marketing feature has the ability to send 2 types of messages. They are One-Time Campaign and MarketingBot messages.
- One-Time Campaign – Create a marketing campaign for One-Time triggering. Suitable to use for campaigns below:
- Special Deals
- New Opening
- Relocation of store
- Change of Policy
- Notice Announcement
- Private Events
- Members-Only Invitation
- MarketingBot – Create an Auto-triggered message based on your personalised criteria. Below are some examples:
- to whoever who has not visited for the past X days
- to whoever that has greater than X points
- to whoever whose Member expiry date is nearing in X days
- to whoever whose Birthday is X days before birthday day
After selecting which trigger message you want to use, you may proceed to select message type.
We have 2 types of message method you can use and they are Email or SMS.
both have different advantages:
Advantage of Email Marketing
- A Low Cost effort
- Deliver targeted messages
- Optimize your content
- No Character Limits
- The effects are easily measured
Advantage of SMS Marketing
- Instant Deliverability
- High Open Rate
- High Conversion Rate
- Easy to Set up
- Increase customer engagement