Messaging & Marketing

This feature allows you to Create or Edit messages for your Marketing Campaign to your targeted audiences.

Our Messaging & Marketing feature has the ability to send 2 types of messages. They are  One-Time Campaign and MarketingBot messages.

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  1. One-Time Campaign – Create a marketing campaign for One-Time triggering. Suitable to use for campaigns below:
  • Special Deals
  • Promotion
  • New Opening
  • Relocation of store
  • Change of Policy
  • Notice Announcement
  • Private Events
  • Members-Only Invitation
  1. MarketingBot – Create an Auto-triggered message based on your personalised criteria. Below are some examples:
  • to whoever who has not visited for the past X days
  • to whoever that has greater than X points
  • to whoever whose Member expiry date is nearing in X days
  • to whoever whose Birthday is X days before birthday day

After selecting which trigger message you want to use, you may proceed to select message type.

We have 2 types of message method you can use and they are Email or SMS.

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both have different advantages:

Advantage of Email Marketing

  • A Low Cost effort
  • Deliver targeted messages
  • Optimize your content
  • No Character Limits
  • The effects are easily measured

Advantage of SMS Marketing

  • Instant Deliverability
  • High Open Rate
  • High Conversion Rate
  • Easy to Set up
  • Increase customer engagement

How to send direct messages