Tracking Member Sign Up Using UTM

If you would like to track your marketing campaign acquiring new members, you can do it using UTM parameters.

UTM parameters are commonly used with Google Analytics and Google Ads. UTM provides an effective solution to track the performance of your different marketing campaigns. For example, you can know how many members sign up via your News Letter vs Facebook.

We will not go into details how UTM works, you may find more resources in below links:

UTM Parameters: What are they, how they work, how to use them

Guide to tracking with utm parameters 

Simply put, to use UTM tracking on your Member Web App, just add UTM parameters in the URL. For example:

https://[your-business].eber.co?utm_source=facebook&utm_medium=facebook_post&utm_campaign=newyear

 

If a visitor clicks on this link to go to your Member Web App, and sign up as a member. This member will be tagged with the above UTM information. You will be able to launch a marketing campaign based on this details too (This feature coming soon).

There are namely 5 UTM parameters you can make use of 

Campaign Source

utm_source

Required.

Use utm_source to identify a search engine, newsletter name, or other source.Example: google

Campaign Medium

utm_medium

Use utm_medium to identify a medium such as email or cost-per- click.Example: cpc

Campaign Name

utm_campaign

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.Example: utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.Example: running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.Examples: logolink or textlink

Here is a simple tool by Google to create your UTM link. 

 

This is an example tracking URL link to your Member Web App:

And this is an example of how the details will look like if a visitor signup as a member, take note of the last 2 member information - UTM Data.

Since UTM is used by Google Analytics. If you have set up Google Analytics tracking code, you will see the tracking result in your Google Analytics too.

 

 

 

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