If you would like to track your marketing campaign acquiring new members, you can do it using UTM parameters.
UTM parameters are commonly used with Google Analytics and Google Ads. UTM provides an effective solution to track the performance of your different marketing campaigns. For example, you can know how many members sign up via your News Letter vs Facebook.
We will not go into details how UTM works, you may find more resources in below links:
Simply put, to use UTM tracking on your Member Web App, just add UTM parameters in the URL. For example:https://[your-business].eber.co?utm_source=facebook&utm_medium=facebook_post&utm_campaign=newyear
If a visitor clicks on this link to go to your Member Web App, and sign up as a member. This member will be tagged with the above UTM information. You will be able to launch a marketing campaign based on this details too (This feature coming soon).
There are namely 5 UTM parameters you can make use of
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utm_source to identify a search engine, newsletter name, or other source.Example:
utm_mediumto identify a medium such as email or cost-per- click. Example:
Used for keyword analysis. Use
utm_campaignto identify a specific product promotion or strategic campaign. Example:
Used for paid search. Use
utm_termto note the keywords for this ad. Example:
Used for A/B testing and content-targeted ads. Use
utm_contentto differentiate ads or links that point to the same URL. Examples:
Here is a simple tool by Google to create your UTM link.
This is an example tracking URL link to your Member Web App:
And this is an example of how the details will look like if a visitor signup as a member, take note of the last 2 member information - UTM Data.
Since UTM is used by Google Analytics. If you have set up Google Analytics tracking code, you will see the tracking result in your Google Analytics too.
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